An Instant Golf® Special Report

How to CRUSH Your Golf Driver (Literally)

 

Rory Mcilroy golf swing

by Robert Cotter (About the Author)
Professional Golf Ball Engineer
Director of Instruction, Instant Golf®

Rory Mcllroy finished 3rd in Driving Distance on the PGA Tour in 2014 and better than most of his peers in "Total Driving" (the combination of distance and accuracy). His mastery of the big stick off the tee contributed greatly to his 2014 Player of the Year season which included winning the British Open, The PGA Championship, and the prestigious World Golf Championship at Firestone.

Phil Mickelson fairs much worse in driving accuracy despite his annual Tour win(s) and 42 career titles He was ranked 140 out of 180 players in driving accuracy in 2014! He hits it long and crooked (58% of fairways) , putting incredible pressure on the short game. Sometimes it works, sometimes it doesn't (i.e. #18, US Open, Winged Foot, 2006). This is also why he often chooses the 3 wood.

 

And In recent years Tiger Woods barely hit 1/3 of his fairways! In fact, he was ranked literally near the bottom in Driving Accuracy Percentage for years. Until recently, Woods had not been in the top 100 in driving accuracy. Yes, you read that right!

He threw away countless tournaments with his inability to improve his driving accuracy. If you are in the trees or rough, eagle and birdie opportunities disappear and pars or bogies are the result. Over the course of 4 days, a win becomes a top 15 finish or worse.

I have contended for a long time that if Tiger got into the top 50 in that category, he would win every tournament he entered by 5 strokes! (I am dead serious).

He underwent a total swing change under the tutelage of Sean Foley in large part to improve his driving accuracy. And it has worked. He was ranked 5th in total driving in 2012 which is a combination of distance and accuracy, and 17th in 2013. He hit 63% of his fairways in 2012 and 2013. Quite an improvement!

The results: Tiger won 3 times in 2012 and had 5 victories in 2013. But the swing magic left him coupled with injuries and he's off on a new swing journey in 2015. We'll see what develops and when he returns.

Golf is an amazing game in that respect. Tiger and Phil were once the #1 and #2 best golfers in the world despite spraying the driver all over the course!

But the number of missed opportunities are immense for these guys (and YOU) when the ball ends up in the rough or the woods off the tee.

So if you are struggling with the driver, you are in good company. Improvement with that one club will vault your scores to a new level, and have you eager to return to the course and reach for it in your bag on most every par 4 and 5.

How to improve Your Driver Stats...

As a professional Golf Ball Design Engineer, I have had the privilege of working with top men and women pro golfers as they tested new ball designs.

During testing, particular ball types are matched to their swing types, swing speeds, and equipment. Of course the primary club involved in this testing/fitting is the Driver.

I have also worked with over 10,000 golfers (both in person and via the internet) the past 21+ years through my personalized instruction. And I can state without a doubt, the most common complaint I hear from students is:

"I can't hit my driver", or the more unfortunate,
"I can't hit my driver, so I don't use it anymore".

At some point in the history of this game, something went terribly wrong in regards to one club in the bag, THE DRIVER. This is particularly true when it comes to weekend or recreational golfers.

But if we just relax a minute and take a look at some facts, the driver should be the easiest club to hit in the bag for the following reasons:

best golf driver

The ball sits on a tee, so your lie is always perfect. It is also very difficult to hit a driver "fat" (striking the ground behind the ball) as the ball is perched in the air 1-2" above the turf.

Shanking is also not common as there is little offset with the hosel. The hosel is actually even with or behind the face!

Today's drivers have huge faces with up to 3" of usable area. The perimeter weighting and lower center of gravity of the designs are extremely forgiving and assist in getting the ball airborne compared to designs of just 10 years ago.

The sling shot (trampoline) design of the head/face are a golfer's best friend if he or she can center the ball on the sweet spot.


That's the good news. So what's holding back millions of recreational golfers from having the driver be their best club in the bag? In my experience, there are several issues.

Some factors are swing related, some are alignment related, others are equipment related; it is a puzzle of sorts that can be solved with the right information.

So I will address one common mistake most golfers make with the driver (and there is an easy fix).

Problem: Poor drivers of the ball don't use the club the way it is designed and can't take advantage of all the incredible engineering in the club head and shaft that can improve their distance and lower their scores dramatically.

Specifically, their driver alignment and set-up position is flawed, particularly their Club Face to Ball alignment.

In addition, most golfers are also not using the correct driver loft and golf ball for their swing speed.

There's a saying "If you confuse, you lose" and that is very applicable to golf. So for this article I am going to address Club Face to Ball alignment. The second golf ball and loft issue is more individualized depending on a player's game and tendencies.

 

Solution:  Golf drivers these days are incredible with huge, deep faces, perimeter weighting, generous lofts, and tuned shafts. What a time we live in if you are a golfer.

If a golfer compresses the ball on the dead center of the face, then he or she can take full advantage of all this technology.

Impact on the dead center of the face can add 10-30 yards vs. a toe or heel hit for 2 swings of the identical swing speed. But direct central impact can be a difficult task especially for recreational golfers.

The good news is that many mishits are actually caused before the club is even swung. So let's look at a simple cause of mishits that no one ever points out, and my solution.

When a golfer addresses the ball, traditional practice is to place the club head directly behind the ball when the clubhead is sitting on the ground. In addition, most manufacturers and instructors recommend that about 1/2 the ball be above the top of the club face at address. OK, sounds logical, right?

However, through impact, centrifugal force is straightening the arms outwards. Without a compensating move by the golfer, that once centered club face will now be impacting the ball more toward the heel of the driver.

We took the following photos out in our Swing Lab. Take a look at my driver below to study the relationship between set-up and impact. It's quite a reality check:

golf ball impact

That ball on the right above is not on the sweet spot in the impact condition. A variety of flight issues will occur and the golfer will lose loads of distance as the slingshot effect of the club face is neutralized. What a shame.

The worst place to impact any club face is on the heel!

You can demonstrate this yourself without even swinging the club.

Set the club head behind the ball on the ground, raise the arms to the impact position, and look at where it aligns with the clubface. The ball is now aligned with the heel of the club!

That is where you will impact the driver unless you make a compensating move to back up with the body and/or arms to realign the clubface. In a 1/2 second downswing, this won't happen, at least not consistently.

This is why most pro golfers address the driver on the outer 3rd of the clubface. At impact, they will be aligned dead center to take full advantage of the sling shot effect of the driver face.

As stated, this can mean 10-30 more yards depending on your swing speed. It will also instantly improve the direction of your shots. Here, take a look:

golf ball compression

This is not just theory. A big part of golf ball testing involves hitting balls with "Iron Byron" type hitting machines as shown below:

golf ball testing

I can tell you first hand having set up these machines and having hit 1000's of balls with them, we align the ball slightly to the toe of the club at address. This allows for any stretch of the swing arm assembly through impact.

And that's for a heavy steel anchored machine with fixed pins and joints. Compare that to the stretching of the arms/shoulders of a human body in the downswing! Is it any wonder many of us are misaligned at impact?

So the take away lesson for your game from this report is:

Address today's drivers more towards the toe as at impact the ball will be centered dead on with the sweet spot of the club face.

This combined with the correct golf ball and correct driver loft add up to maximum distance for your swing speed.

 

The impact footprint on my driver club head below (and similar marks on my irons) are a result of repetitive impacts on the center of the club face. In other words, they are the result of a repeating golf swing.

I will also note that center impacts have not always been part of my game. Before I discovered The Key To A Repeating Golf Swing and developed the simple swing method to fully utilize it, my club face contact was erratic (and so were my scores).

In all my years of playing golf, I have concluded that a golfer can not break 80 without a repeating golf swing. It does not have to be perfect, but it must be reproducible. When a repeating swing takes form, a whole new level of satisfaction results as the golfer is now able to play the game the way it was intended.

 


Let me teach you the simple swing that created
the above direct, central club face impacts.

 

I recently introduced the 7th edition of "The Key To A Repeating Golf Swing" to the golf world and the response has been incredible. I invested many hours and dollars getting everything up to my standards and I couldn't be more pleased with the final results:

The Key To A Repeating Golf Swing

Inside I show you exactly how to deliver the club head right back through the ball at impact with tremendous power and control. Your impacts on the driver and irons will sound like gunshots!

If you are not happy with your game and are looking for a new direction going forward, I would like the opportunity to help you by showing you The Key To A Repeating Golf Swing and my complete swing technique.

golf ball spin rateYou will benefit from my firsthand experience inside the ropes, working with some of the top players in the game. I am convinced you will benefit tremendously from my swing instruction, short game strategy, and expert golf ball recommendations (learn more below).

My trademark move, The Key, delivers the club head right back through the ball with effortless power and precision control. It is the star of the show. I can't play without it.

In fact my discovery of The Key was the very catalyst for my whole career in the golf industry. It was also the sole factor that..

Took my scores from the 110's to the 70's after struggling for years
with inconsistent ball striking and a stagnant handicap.

I'll show you exactly what I've shown over 10,000 golfers from 61 countries the last 21+ years (over 11 years online).

I have also added some great bonuses to my 2014 complete package including Lifetime expert, yet brand unbiased new Golf Ball Reviews.

The Key To A Repeating Golf Swing book

Here's what you'll discover between the covers of the New 7th Edition:

checkmark  My Story - From the 100's to the 70's after a lengthy, bitter struggle with this great game.

checkmark  The comment from a Ryder Cup star (watching my swing) that reinforced my Swing Method.

 How to put your Golf Swing on Autopilot for every club in your bag.

 Why "traditional" instruction fails the determined golfer and my unique solution.

 The common denominator of all great men and women golfers - It's not what you think!

 The discovery on a PGA tournament practice range that changed my game forever.

 What you really need to know about alignment and grip pressure (this is critical).

 Exactly how to make your back swing consistent and Tour Caliber with every club.

 The role of Your Feet in the golf swing and how to use them correctly on every swing.

 Brilliant sequence images showing The Key To A Repeating Swing in action!

 The true role of the body and the arms in the golf swing. Everyone get's this wrong.

 Exactly how to make your back swing consistent and Tour caliber with every club.

 The 3 critical elements to the top of the back swing (stage 2 of your 2 second swing).

 Learn about the "Power L" and how it will transform your ball striking.

 Precisely how to start your down swing for Perfect Balance and Brilliant Impact.

 My unique drills to perfect The Key (you can do some of them without a club in your home).

 How The Key To A Repeating Golf Swing frees up your mind so you can enjoy your game.

 and much, much more Score Lowering insight and proven On Course Strategy.

 

Thousands of golfers, from beginners to scratch players, have put The Key to work in their games and the results have been astounding (over 270 testimonials on file).

In fact, the following notes are typical of the types that hit my inbox all week. They are genuine and unsolicited:

golfer

"First ever even par round"

"Hi Robert,

I just wanted to pass on that over the last few weeks I have being playing better and better, until the peak which was just yesterday.

I played at a local course and for the first time in my life I shot under 80, and not just under. I hit 38, 36. A day of firsts, first ever even par round, first time in the 70's, 4 birdies, just an all round amazing result.

I owe a fair bit of it to you as I am adhering strictly to your teaching.

Thanks again and best regards,

Dale N. - Maylasia

P.S. I have just received 2 dozen (name removed) golf balls, the ball you recommended for my game (although the score yesterday was with a (name removed), needless to say I'm starting to love this ball quite a lot) and the next time out I intend to try this ball. I'll check in with you early in the new year to see if there is anything else that you recommend."

 

"your instruction clears the head"

Robert,

"I am sure you have received many testimonials in the past but how many within the first few hours.

I purchased & read your e-book this morning - as usual, after reading I needed to go to the practice range to see if it at least worked sometimes for me before committing any further time - patience is not one of my virtues.

Whilst I hit the ball well & hit what I was aiming at most of the time that is not the reason for this reply.

For the first time in my 40 years of golf I felt & knew at the top when I was in a good position to hit the ball solidly & could predict the outcome from the top of my swing.

In short, thank you - I now have the new sensation of the correct feeling at the top - golf is not a game of perfect but given 5 minutes practice I am convinced that "simple" is the answer for the amateur/social golfer to play good golf without hitting hundreds of balls per day. - your instruction clears the head of the thousand thoughts that ruin scores & a good day out with the boys.

I started a skeptic who expected the same rehash of information, instead I am pleasantly surprised."

Peter V. - Australia

 

Same day, dramatic improvement... Nice going Peter.

I get notes like these all the time. It doesn't matter whether you are trying to break 105 or 70, the rate of improvement is typically rapid once the "bad data" is stripped from a golfer, and The Key to a repeating golf swing can begin working its magic.

My Six (6) part instructional package comes in a Digital Version (Instant Download) or Hardcopy Version (worldwide shipping).

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Every time "The Key To A Repeating Golf Swing" manual is updated with new chapters, images, or video, I receive an avalanche of emails from current customers requesting a free update to the Newest Edition. To date, they have had to pay for the new edition (currently the 7th edition).

For a brief time, I am offering new customers FREE Lifetime Updates to future new editions. When you purchase either the digital or hardcopy version of the package, you will be entitled to lifetime free updates to "The Key" manual (a full copy in ebook form).

As a US Patent award winning golf ball engineer, I constantly receive requests from all over the world for golf ball recommendations and have been matching the correct ball to individual golfers for years. Still active in the industry, I have the "inside" scoop on what new ball designs are ideal for high and low handicap, senior, and women golfers.

golf ball reports

There are incredible New Golf Balls being
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In fact, in my experience, about 85% of golfers I work with are using the wrong ball for their game for maximum distance and scoring. They are also not using the correct driver loft for their swing speed.

These are the types of issues I address with my "Special Reports". Here is a partial list of equipment, industry, and coaching updates you can receive. You will find them invaluable, I guarantee it:

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Note: I take this commitment very seriously and deliver these updates regularly throughout the season.

 

 

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Your No-Risk 45 Day 100% Money-Back Guarantee

I personally guarantee that if you make a sincere effort to apply the principles in "The Key To A Repeating Golf Swing" within the next 45 days, you'll realize lower scores and more enjoyment from your game.

But if you aren't 100% satisfied, email me your refund request and electronic payment receipt within 45 days of purchase and you'll be issued a prompt, no-hassle refund. Hardcopy product must be returned in original, new condition for full product price refund minus original shipping.

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"Brilliant, stunning, unbelievable is all I can say."

"Dear Sir,

As you will by my e.mail address above I purchased your Key system and I am amazed by its immediate change it has had to my swing and went from 107 for an average round to 90. Brilliant, stunning, unbelievable is all I can say.

Thank you so much for your prompt reply and superb service you have given me, I have just read the ‘Key’ again, just to refresh and keep the practice going to improve even further.

..its great to be able to grin on the first tee knowing that I know what MY FRIENDS WOULD LOVE TO KNOW."

Martin S. - UK

 

"shot a 41! My best of the year"

"Talk about a testimonial... Your Readers would not believe this. Read your book Monday evening. Went to back yard to work on your tips. On Tuesday A.M. worked in my net on theory. Tuesday evening at league shot a 41! My best of the year (4 strokes off my average). All this within 24 hours.

Your a Genius!

Thanks so much."

Carl W. - Kentucky, USA

Author's Note: (this gentleman is 72 years young)

 

"the best golf book I have ever read"

"Hi Robert,

Thank you so much for your comprehensive response to my golf ball recommendation request. I am very impressed...

I read your wonderful e-book “The Key to a Repeating Golf Swing” this weekend, and found it to be the best golf book I have ever read (out of probably 40 or 50 of them).

Great job! And I’ll be recommending you to friends – although not the ones that I am currently playing for money!!"

Garth J. - Saudi Arabia

 

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