Matt Every Golf Swing Analysis


by Robert Cotter (About the Author)
Professional Golf Ball Engineer
Director of Golf Swing Instruction, Instant Golf®

The Arnold Palmer Invitational is underway in Orlando and last year's winner Matt Every is in the field looking for a 3-peat at Bay Hill. Amazingly, he'll also be having a cardiac ablation procedure this coming Monday to address a heart arrhythmia issue. We wish him well, both on and off the course.

Last year, Matt birdied the final hole for a score of 66 and won the Arnold Palmer Invitational for the second year in a row. He passed a fading Henrik Stenson on the back nine who griped after the round about being "put on the clock" by officials for slow play. Hmmm.

It was the second PGA Tour win of Every's career and at the time pushed him up 56 spots in the world golf ranking. Interestingly, he wasn't playing well heading into Bay Hill with a missed cut the week before and had only a handful of top 50 finishes in 2015.

The 32 year old Every has plenty of grit and it would be fun to see him perform under the pressure of a Presidents or Ryder Cup event. Imagine the pairing of Patrick Reed and Matt Every staring down Europe's best. Could they be part of the puzzle for getting the US back in the winning column?

Matt has always had excellent putting skills. Last year he finished 17th out of 195 golfers in the Total Putting category, and 4th in Strokes Gained via Putting. Hence, no problems with the flat stick!

But over the last few months, Matt has been working hard on his swing developing a more consistent swing, especially with the driver and long irons/hybrids. And it is starting to pay off.

What's interesting though is that his swing work isn't necessarily focused on the standard mechanics like back swing position, club path, swing plane, etc... You know, all that good stuff.

Nope, Matt has also been working on something called Eye or Sight Line. It's an often overlooked part of a golfer's "mechanics" but vitally important because ultimately the golf swing is a sum of its parts.

When a golfer sets up to or addresses a golf ball, their head alignment determines their eye alignment. And the eyes/brain relay orientation information to the body. Hence, the body is inclined to follow the eye line as it moves.

For example, when you walk down a fairway, your body/legs will follow where your eyes are looking. Look straight ahead, that's basically where you will end up!

Now think about the last time you were at the driving range walking past dozens of recreational golfers banging balls. I bet you saw all kinds of head positions.

At address, some guys and gals have heads that tilt up, down, left, right. Combine those orientations with heads that are also twisted one way or another and you will end up with eye lines that are pointing every which way! And how about people who tuck their chins in to their chest; this causes a lower looking, inward eye line.

The most common eye or sight line pattern is shown below on the left:


This golfer's head is tilted excessively. And although it is hard to see it in this face on image, his eyes are oriented more inwards towards his right foot. Why is this a problem? Because:

His tendency will be to start the club away back and around his body.

From there it is easy to get the club "stuck" and he will have to make a compensating move, typically with the hands, to get the club in a decent position at the top. Not a good scenario for consistency.


In the right image above, the eye line is not only more level with the ground, but it is also more parallel to the ball target line. The golfer will then have a better chance of sweeping the club away with proper width which moves the club effortlessly to the top of the back swing.

Let's look at it from the over head view (below image). The cramped, crooked eye line and takeaway are shown in red. The correct path and orientation are shown in green:

This may seem like a subtle correction. But with a golf swing lasting only 1.5 seconds, there is no time for compensations on the back swing. How you start the back swing determines where you finish the back swing.

Matt Every's improved ball striking and distance gains show how small improvements lead to dramatic results. He optimized his head/eye position, which freed his back swing. The result was a more "free wheeling" golf swing he could rely on under pressure.

It's great to know that the best players in the world are working on the same things the recreational golfers should be targeting. This is a theme I saw repeated while interacting with Tour players while working in the golf ball industry. And it applies to perfecting your stance, back swing, or down swing.

The Down Swing is a totally Different Animal!

Now the down swing has its one unique characteristics mainly due to the forces involved. The forces created are tremendous, even for the senior or slower swing speed player. Different muscles are engaged and dynamic balance must be maintained by calling on specific parts of the body. And it all takes place in 1/2 second! Incredible!

One day I was working with some PGA Tour players who were testing new ball designs and I noticed something subtle but distinct about all of their down swings. It was my Aha moment!

This discovery quickly led to a theory, some testing, and bang, the proof in my own game. It was real, it worked, and it transformed my game, virtually overnight. It was the final piece of the puzzle. I called it "The Key To A Repeating Golf Swing".

I became consistent across all clubs, drive to wedge. My swing, particularly the down swing, was now on "autopilot" and I was reaping the rewards. In fact, my discovery of The Key allowed me to take my scores to the 70's. I was reborn as a "player" (not just a golfer) and my playing partners couldn't believe the transformation.

When a golfer uses The Key, Impact Sounds like a Gunshot (especially off the driver) and the golf ball is compressed as efficiently as possible. You use all of your available swing speed with no power leaks or slop, just like Tour pros.

Since that day on the test range, I have had the privilege of teaching The Key to 1000's of golfers in over 60 countries, both in person and via the Internet. The testimonials have been astounding and it gives me great pleasure to share my experience with eager golfers of all ages and abilities.

The Key To A Repeating Golf Swing is also Great For Seniors
and/or golfers with range of motion difficulties

When The Key is performed correctly, the down swing will be on auto pilot. You will be held captive by your own great swing.

If you are not happy with your game and are looking for a new direction in the 2019 season and beyond, I would like the opportunity to help you by showing you The Key To A Repeating Golf Swing and my complete swing technique.

You will benefit from my firsthand experience inside the ropes, working with some of the top players in the game. I am convinced you will benefit tremendously from my full swing instruction, short game technique, and golf ball recommendations.

The Right Golf Ball for you combined with "The Key To A Repeating Golf Swing" is a winning combination that translates into more distance and accuracy, lower scores, and more enjoyment.

Learn The Key via the new 7th edition of "The Key To A Repeating Golf Swing" and receive 5 bonuses including my new 2019 Ball Recommendation Reports:

key to a repeating golf swing

Here's what you'll discover between the covers of the New 7th Edition:

checkmark  My Story - From the 100's to the 70's after a lengthy, bitter struggle with this great game.

checkmark  The comment from a Ryder Cup star (watching my swing) that reinforced my Swing Method.

 How to put your Golf Swing on Autopilot for every club in your bag.

 Why "traditional" instruction fails the determined golfer and my unique solution.

 The common denominator of all great men and women golfers - It's not what you think!

 The discovery on a PGA tournament practice range that changed my game forever.

 What you really need to know about alignment and grip pressure (this is critical).

 Exactly how to make your back swing consistent and Tour Caliber with every club.

 The role of Your Feet in the golf swing and how to use them correctly on every swing.

 Brilliant sequence images showing The Key To A Repeating Swing in action!

 The true role of the body and the arms in the golf swing. Everyone get's this wrong.

 Exactly how to make your back swing consistent and Tour caliber with every club.

 The 3 critical elements to the top of the back swing (stage 2 of your 2 second swing).

 Learn about the "Power L" and how it will transform your ball striking.

 Precisely how to start your down swing for Perfect Balance and Brilliant Impact.

 My unique drills to perfect The Key (you can do some of them without a club in your home).

 How The Key To A Repeating Golf Swing frees up your mind so you can enjoy your game.

 and much, much more Score Lowering insight and proven On Course Strategy.


Let me show you exactly how to deliver the club head right back through the ball at impact with tremendous power and control. Thousands of golfers, from beginners to scratch players, have put The Key to work in their games and the results have been astounding (over 250 testimonials on file).

In fact, the following is a note typical of the type that hit my inbox all week. It is genuine and unsolicited:


"First ever even par round"

"Hi Robert,

I just wanted to pass on that over the last few weeks I have being playing better and better, until the peak which was just yesterday.

I played at a local course and for the first time in my life I shot under 80, and not just under. I hit 38, 36. A day of firsts, first ever even par round, first time in the 70's, 4 birdies, just an all round amazing result.

I owe a fair bit of it to you as I am adhering strictly to your teaching.

Thanks again and best regards,

Dale N. - Maylasia

P.S. I have just received 2 dozen (name removed) golf balls, the ball you recommended for my game (although the score yesterday was with a (name removed), needless to say I'm starting to love this ball quite a lot) and the next time out I intend to try this ball. I'll check in with you early in the new year to see if there is anything else that you recommend.


"your instruction clears the head"


"I am sure you have received many testimonials in the past but how many within the first few hours.

I purchased & read your e-book this morning - as usual, after reading I needed to go to the practice range to see if it at least worked sometimes for me before committing any further time - patience is not one of my virtues.

Whilst I hit the ball well & hit what I was aiming at most of the time that is not the reason for this reply.

For the first time in my 40 years of golf I felt & knew at the top when I was in a good position to hit the ball solidly & could predict the outcome from the top of my swing.

In short, thank you - I now have the new sensation of the correct feeling at the top - golf is not a game of perfect but given 5 minutes practice I am convinced that "simple" is the answer for the amateur/social golfer to play good golf without hitting hundreds of balls per day. - your instruction clears the head of the thousand thoughts that ruin scores & a good day out with the boys.

I started a skeptic who expected the same rehash of information, instead I am pleasantly surprised."

Peter V. - Australia


Same day, dramatic improvement... Nice going Peter.

I get notes like these all the time. It doesn't matter whether you are trying to break 105 or 70, the rate of improvement is typically rapid once the "bad data" is stripped from a golfer, and The Key to a repeating golf swing can begin working its magic.

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I personally guarantee that if you make a sincere effort to apply the principles in "The Key To A Repeating Golf Swing" within the next 45 days, you'll realize lower scores and more enjoyment from your game.

But if you aren't 100% satisfied, email me your refund request and electronic payment receipt within 45 days of purchase and you'll be issued a prompt, no-hassle refund. Hardcopy product must be returned in original, new condition for full product price refund minus original shipping.

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"Brilliant, stunning, unbelievable is all I can say."

"Dear Sir,

As you will by my e.mail address above I purchased your Key system and I am amazed by its immediate change it has had to my swing and went from 107 for an average round to 90. Brilliant, stunning, unbelievable is all I can say.

Thank you so much for your prompt reply and superb service you have given me, I have just read the ‘Key’ again, just to refresh and keep the practice going to improve even further.

..its great to be able to grin on the first tee knowing that I know what MY FRIENDS WOULD LOVE TO KNOW."

Martin S. - UK


"shot a 41! My best of the year"

"Talk about a testimonial... Your Readers would not believe this. Read your book Monday evening. Went to back yard to work on your tips. On Tuesday A.M. worked in my net on theory. Tuesday evening at league shot a 41! My best of the year (4 strokes off my average). All this within 24 hours.

Your a Genius!

Thanks so much."

Carl W. - Kentucky, USA

Author's Note: (this gentleman is 72 years young)


"the best golf book I have ever read"

"Hi Robert,

Thank you so much for your comprehensive response to my golf ball recommendation request. I am very impressed...

I read your wonderful e-book “The Key to a Repeating Golf Swing” this weekend, and found it to be the best golf book I have ever read (out of probably 40 or 50 of them).

Great job! And I’ll be recommending you to friends – although not the ones that I am currently playing for money!!"

Garth J. - Saudi Arabia


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